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Tuesday, June 25, 2024

The Current State of Martial Arts Before ONE Championship’s Entry into the U.S. Market

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Sityodtong highlighted the combined number of followers on ONE and UFC’s social media accounts, emphasizing the significant difference between these two organizations and other promotions.

Sityodtong cited data from the 2022 Nielsen Sports Year In Review: Sports Consumption Evolution report to support the assertion that ONE and the UFC are significantly ahead of their competitors.Before the highly anticipated debut, we deemed it necessary to examine the current state of martial arts promotion.However, when considering finances, there are only two combat sports companies worldwide that have a valuation exceeding one billion dollars. This is based on investors thoroughly examining all financial data and deciding to invest. Sityodtong prefers to rely on concrete and verifiable data rather than speculation. This information is accessible to anyone.What’s even more remarkable is that ONE has achieved this feat without physically being present in the United States. However, this is set to change with the upcoming ONE Fight Night 10 on May 5th. The event, which has already sold out, will be broadcasted live and free for Prime Video subscribers, further expanding ONE’s reach worldwide. Currently, ONE is already one of the biggest and most rapidly expanding sports media entities globally.Sityodtong referred to a report by Nielsen, which was released about a year ago, that listed the top 20 largest sports media properties. According to the report, ONE Championship had a unique reach of over 400 million viewers globally, while UFC had 259 million and Bellator had 11 million in the combat sports category. The report included all sports properties and was conducted by Nielsen.The co-founder of the organization highlighted their high engagement rates on Facebook, with 40 million fans for UFC and 38 million for ONE, and compared it to other combat sports entities. He then discussed the financial gap between the top two organizations and the rest.Before merging with WWE, UFC was valued at .1 billion, while ONE received a valuation of .4 billion, supported by Sequoia, Guggenheim, QIA, Temasek, ICONIQ, Vulcan, and Mission. Other companies did not surpass the billion-dollar mark.

Chatri Sityodtong, CEO of ONE Championship, claims that his organization can provide Francis Ngannou with the most lucrative offer available in the market. This statement was made during an interview on The MMA Hour.

[embedded content]During an interview with Ariel Helwani on The MMA Hour, Chatri Sityodtong, the Chairman and CEO of ONE, shared his perspective on the present condition of the martial arts industry.The first-ever event in the United States by ONE Fight Night 10: Johnson vs. Moraes III will be available on Prime Video. The event will take place at Denver’s 1stBank Center on Friday, May 5, and will feature an impressive 11-fight lineup that includes three different sports. This debut show will introduce the Singapore-based organization to American audiences in a spectacular way.ONE accumulated a total of 13.8 billion views on Facebook, Instagram, YouTube, and TikTok, while the UFC garnered 6.6 billion views across these platforms. None of the other martial arts organizations made it to the top 20.The Nielsen report addressed the shift in audience behavior, revealing a clear discrepancy between the leading two martial arts groups and their competitors.

Supported by factual evidence, it is undeniable that Sityodtong’s claim about combat sports having a global duopoly is accurate. The only two sports properties that have a truly worldwide presence in this field are ONE and the UFC.Where The Martial Arts Landscape Stands Ahead Of ONE Championship's U.S. Debut

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